An
innovative Lichfield company is proving that ‘Business is Good for Britain’ after
launching a pioneering PR and marketing drive designed to raise awareness of childcare
vouchers.
BusyBees Benefits, which employs 24 people in the City, has beaten off competition
from across the region to secure ‘Marketing Campaign of the Year’ (sponsored by
the RBS Group) in the West Midlands Chamber Awards 2012.
It
has developed and successfully launched the ‘Mind the Gap - Raise the Cap’ campaign
that explains to parents how they could sacrifice money from their salary in
exchange for childcare vouchers.
The
leading provider of employer and employee benefits has used a mix of media
relations, advertising and social media to reach as many potential users as
possible.
Busy
Bees, which is a member of the Birmingham Chamber of Commerce Group, has
enjoyed an increase in the profile of the business and secured 9000 signatures
for its e-petition, which calls for the Government to raise the current cap
from £55 to £75 per week.
President
of the British Chambers of Commerce Martyn Pellew said: “There has never been a
more important time for businesses to showcase the amazing work they are doing
on a day-to-day basis.
“The
Chamber Awards is a perfect platform for them to do just that and receive the
recognition and profile they deserve for helping move the economy forward and
create employment, often in local areas.”
TheBritish Chambers of Commerce (BCC) Chamber Awards 2012 is committed to finding
the best businesses in Britain through a series of regional heats followed by a
National Final, due to be held at London’s Guildhall on November 29th.
Now
in its 9th year, the competition is one of the showcase events for
the ‘Business is Good for Britain’ campaign that highlights the role of
business as a positive force for the UK recovery and the success of local
communities and individuals.
BusyBees Benefits is one of eight regional winners in the West Midlands, who will
now go forward and compete for the national titles in their respective
categories. All will have a chance to win ‘Outstanding Business Achievement’
and a £25,000 cash prize courtesy of the RBS Group.
Other successful companies in the region
include:
- Alumet Systems (Sustainability Award)
- Concept Steels (Achievement in
International Business)
- Contact Group (Excellence in Innovation)
- Soul Tree Wines (Most Promising New
Business)
- Jaguar Land Rover (Commitment to People
Development)
- Smith and Morris (Excellence in Customer
Service Award and Business of the Year)
- Viezu’s Paul Busby (Entrepreneur of the
Year)
Martyn
concluded: “A record number of firms have taken part this year, all determined
to prove that ‘Business is Good for Britain!’”
The
Chamber Awards 2012 is supported by the RBS Group, BT Business, Dell, DHL
Express, Westfield Health and Acua Limited.
Peter Ibbetson, Chairman of Small Business
Banking for RBS and NatWest said: "I'd like to congratulate all of the
award winners on their achievements. We wanted to sponsor this award as, at a
time when all businesses are dealing with difficult economic conditions,
marketing for your business becomes even more of a priority and a key part of
business success.
“As a bank we're keen to help all businesses
meet their ambitions and it's important to celebrate this type of success along
the way."
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